A Great Cooperation Between Nike and Jordan

A Great Cooperation Between Nike and Jordan

We are able to catch the information from the mythology of Greece and Roman that the goddess of love and beauty is born in a legendary way. She is born from the foams of the sea. That is to say, her arrival is companied with the rhythm of the sea. The tale states the charm of rhythm in an aesthetic recitation of the birth of the delegate of beauty and love. In actuality, the beauty of rhythm is everywhere in the earth. We can form a metaphor that rhythm is a spirit that is omnipresent. The source of the heavens is as well associated with the operation of rhythm. The ordered rotating of the planets is another illustration of the function of rhythm. And the classification of the constellation is based on the parallel condition amid the stars, which is also one powerful demonstration of the function of rhythm. The above examples make public the relationship of the rhythm and the heaven bodies. Rhythm as well has its dominant status in the planet. The whistling of the airstream, the vibrating of the bamboos and foliage, the gurgling of the brooks, all these uncover the beauty of rhythm.

As we articulated above, rhythm is a spirit that has its residence approximately everywhere in the world, human living spaces included. It is a well-known saying that architecture is the solid music. In other words, in architecture there is as well the form of rhythm. In the works of Gordy, the renowned architect in Spain, we are able to have a decent appreciation of the curvaceous beauty. The curvy line is rhythm in a distinct demonstration. In the literal works, such as the couplet and the song, rhythm is overwhelming. And the beauty shaped by rhythm has grown to be an everlasting monument. Because of the rhythm, Chinese Tang poems and Song verses are straightforward to pronounce and thus are well known to all the people. The Homer’s epic and the Shakespeare’s sonnet as well have established their household fame all over the globe. Rhythm is a nightingale who sings its striking songs and dances its elegant dances. Because of the adornment of rhythm, the earth is able to present to us in much satisfying way.

Rhythm has played a weighty role in human life. In the realm of shoe manufacture, there is an instance of using rhythm to attain grand sensation, that is, Nike. Michael Jordan is the crucial factor that promotes the soaring of the corporation. In 1985, the titan in the discipline of shoe making had established a bold and innovative cooperation with the titan in the basketball sphere. Of course, before the remarkable year, 1985, neither of them was a big figure of legend in their respective domain. At that time, the company had designed a unique ad.

In the ad there was a scene that a few meters away from the basketball stand standing the player Michael Jordan. And at the time when the ball was rolling to him, we can find out the feet that wore a pair of Nike shoes had dredged up the ball. And then he jumped up and made a slam dunk. At that instance, the player was like a flying man. Since then, the people have been familiar with the figure of Air Jordan and Nike. The ad is a triumphant use of rhythm. In the rhythm, speed and vivacity are wholly revealed.